U-Haul: Building on the Power of Relationships

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For the Shoens, it’s all about trust in people and identifying with customers’ needs.

The company was founded on faith in people, says Stuart Shoen, executive VP of U-Haul and third generation in the family business. In the mid-1940s, he relates, there were plenty of trailer rental companies but none that would rent one-way. Husband and wife L.S. and Anna Mary Carty Shoen conceived of a program to serve customers needing a long haul for a one-way move, such as from Portland to San Francisco (“I think that was the first customer,” Shoen says) and wanting to do the move themselves.  More...