A Noble Function - How U-Haul Moved America

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A Noble Function, by Luke Krueger, is the product of over a year of research and unprecedented access to U-Haul historical archives, and more than 30 interviews conducted with key people who knew Sam and Anna Mary or who were innovators in the industry. The book focuses on the how and the why of the company's meteoric rise through the 50s and 60s and how U-Haul became the leader in the do-it-yourself moving industry. And remarkably, the Shoens did it without ever accruing any debt, establishing a nationwide network of dealers and loyal customers with their acute attention to customer service.

A Noble Function - How U-Haul Moved America Reviews (2)

4 out of 5 stars with 2 reviews

Rebik P.

Recommends this product

I love history, so learning all about the history of U-Haul is a blast.

William S.

Again, the book cover was torn. Please ensure product shipments are packaged in such a manner that best protects the merchandise being shipped.

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Who is running the u-haul business from the Shoen family? Did Sam's son take over?

–Dave Sunderland 3/7/2016 12:37:50 PM

Edward "Joe" Shoen is the current CEO of U-Haul International.

–Joseph 3/8/2016 9:22:05 AM

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