Don Chae Named President of U-Haul Company of South Bay

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Joanne Fried
Ashleigh Wagner
Phone: 602-263-6194


Don Chae Named President of U-Haul Company of South Bay

FREMONT , Calif. – (Mar. 7, 2012) Executive Vice President (EVP) Bob Willson and Area District Vice President (ADVP) Jeremy Frank jointly announced today that Don Chae has been promoted to  marketing company president (MCP) of UHC of South Bay.

Chae began his U-Haul career in December 2010 as a general manager (GM) trainee at U-Haul Company of South Bay. Less than two months later, Chae was promoted to GM of U-Haul Moving and Storage of Dublin, the position he held until his recent promotion. Today, Chae will oversee all operations of U-Haul Company of South Bay, including truck, trailer and storage rentals. His determination certainly will drive his team to success.

 “We are very pleased to have someone of Don's caliber overseeing the operations of U-Haul Company of South Bay,” affirmed ADVP Frank. “He is a highly qualified professional and will help ensure that we continue to comply and adhere to company policies and procedures. Don's enthusiasm and determination are what we need to continue our growth in California.”

 In assuming his new role, Chae is extremely excited about his opportunity to take on the added responsibilities as president of U-Haul Company of South Bay. He is looking forward to the challenges of overseeing all aspects of centers, routes, shops and truck-sale operations. Chae says that serving as president is a big step up from serving as a GM, but he loves a good challenge and is certainly ready for it. He explains that U-Haul Company of South Bay has a long history of achieving solid financial and profitability results, and he plans to build on that. Chae believes that strong fundamentals will lead to the overall achievement of goals. He plans on challenging his team members to achieve their absolute best, and thereby contribute to better team results and ultimately lead to further achievement of his goals as president.  

 Chae acknowledges that there is so much he will learn serving as president of U-Haul Company of South Bay, and with extremely high expectations of himself, he plans on setting goals for his team and himself to work toward. First on his list is to increase his marketing company’s presence in the region by continuing to provide a better and better product and service to more and more people at a lower and lower cost.

 “I am extremely thrilled to have been given this opportunity to make a positive impact on a critical company in the U-Haul family,” Chae explained. “I love our business model and the Company’s commitment to the constant improvement of U-Haul operations. I am all in!”

About U-Haul

U-Haul was founded by a Navy veteran who grew up during the Great Depression. Tires and gas were still rationed or in short supply during the late 1940s when U-Haul began serving U.S. customers. Today, that background is central to the U-Haul Sustainability Program: “Serving the needs of the present without compromising the ability of future generations to meet their own needs.” Our commitment to reduce, reuse and recycle includes fuel-efficient moving vans, neighborhood proximity, moving box reuse, moving pads made from discarded material and packing peanuts that are 100% biodegradable. Learn more about these facts and others at

Since 1945, U-Haul has been the choice for the do-it-yourself mover. U-Haul customers' patronage has enabled the Company to maintain the largest rental fleet in the do-it-yourself moving industry which includes trucks, trailers and towing devices. U-Haul also offers storage throughout North America. The Company provides industry leading moving and storage boxes and an extended line of packing supplies to protect customer possessions. U-Haul is the consumer’s number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket. The Company supplies alternative-fuel for vehicles and backyard grills as one of the nation’s largest retailers of propane.