The self-storage market is nothing short of competitive. However, the most successful businesses are those with a plan. Whether you are an entrepreneur, manager, owner, or investor, you want to make sure you’re giving your self-storage business everything it needs to succeed. Here are a couple of tips and tricks to help you get there.
Gain the Visibility Your Self-Storage Business Deserves
Two words; stand out! You can’t expect business to be booming if no one knows who you are. Visibility is a crucial element for any business. Flyers, promotional letters, newspapers, or magazine adverts are a thing of the past. As a self-storage owner, mobile advertising is an effective tool that brings your business to a range of new customers.
“91% of target audiences notice both graphics and text.”
American Trucking Association and 3M
Mobile Advertising = New Customers
The beauty of mobile advertising is the flexibility to advertise on the go. With U-Haul’s Storage Affiliate Advertising Van (SAAV) Program, your business has the potential to reach between 30,000 and 70,000 daily vehicle impressions! SAAV guarantees a new van and graphic every year, free delivery, access to U-Haul customers, and more.
Another useful tool for visibility is joining an Affiliate Network. Here you can put yourself with other well-known locations when potential customers are searching for storage.
“95 % of people who read the mobile billboard recall what they read.”
Outdoor Advertising Magazine
Let’s not forget the impact of physical visibility! Nothing says, “Hello!” like a large, clear sign.
Manage Your Self-Storage Business with Ease
It’s out with the old, and in with the new! Don’t get stuck trying to manage your self-storage facility the prehistoric way. WebSelfStorage Business Platform is a great tool that helps simplify how you manage your storage business online from anywhere. Yes, anywhere! Here are some of the management software features:
- Web-based
- Full integrated payment processing
- Mobile & tablet compatibility
- Perform retail sales
- Fully integrated contact center
- Online technical support
- Interactive site map
- Fully integrated Safestor tenant insurance
- And more…
Want To Make a Little Extra?
As a self-storage operator, you should be able to recognize that your customer needs much more than just storage. You’ll find customers need boxes, tape, and other packing supplies to help their process move more smoothly. By becoming a U-Haul dealer you become a greater asset to your customers and community! And the additional income is also a perk.
For more tips on growing your business, follow us on our social pages: Twitter, Facebook, and Instagram!
Editors Note: This blog was originally published in April 2014 and has been refreshed and updated for accuracy and comprehensiveness.
