U-Haul, the largest do-it-yourself moving company in North America, wanted to give its customers renting equipment at more than 15,000 locations in the U.S. and Canada and on uhaul.com a simple way to make their move a little bit greener. Beginning in 2007, the company partnered with The Conservation Fund’s Go Zero program to offer customers a chance to donate $3, $5 or $10 at checkout to plant trees and offset their moving-related emissions.
Overwhelmingly, customers choose to give back: nearly 660,000 U-Haul customers have donated to the program to date. The $2 million raised has resulted in the planting of almost 250,000 trees across 825 acres—equal to over 740 football fields or nearly the size of New York's Central Park.
To learn more, I asked Dr. Allan (Yilun) Yang, Director of Corporate Sustainability at U-Haul International and Jena Thompson Meredith, Director of Go Zero for The Conservation Fund, what makes the program resonate with customers, what is next for the partnership, and how those donations are making a difference on the ground.